{"id":93,"date":"2013-02-25T12:01:34","date_gmt":"2013-02-25T12:01:34","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=93"},"modified":"2020-06-22T11:21:33","modified_gmt":"2020-06-22T09:21:33","slug":"son-tiempos-para-el-marketing-positivo","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/son-tiempos-para-el-marketing-positivo\/","title":{"rendered":"Son tiempos para el Marketing Positivo"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-1323670048\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/son-tiempos-para-el-marketing-positivo\/\" data-essbisPostTitle=\"Son tiempos para el Marketing Positivo\" data-essbisHoverContainer=\"\"><p>Ya lo dice el refr\u00e1n: <i>Al mal tiempo, buena cara<\/i>. Y es que no nos queda otra con la que est\u00e1 cayendo.<\/p><div class=\"blogs-contenido\" id=\"blogs-3732372773\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p>Si mir\u00e1is a vuestro alrededor os dar\u00e9is cuenta de la cantidad de \u201c<strong>marketing positivo<\/strong>\u201d que est\u00e1n haciendo todas las marcas, y hablamos de marcas de peso.<\/p>\n<p>Tenemos claro que con buen humor, todo se hace m\u00e1s llevadero, que a pesar de que los momentos no sean buenos, tenemos muchas maneras de intentar buscar en cada cosa un poquito de <strong>felicidad<\/strong>, y as\u00ed nos lo intentan demostrar muchos spots publicitarios.<\/p>\n<p><b>\u00bfHacemos una selecci\u00f3n?<\/b><\/p>\n<p><b>&#8211; <\/b><b>CAMPOFR\u00cdO: <\/b>El a\u00f1o comenz\u00f3, con el habitual spot de <strong>Campofr\u00edo<\/strong>, \u00bfya sab\u00e9is de cu\u00e1l hablamos verdad? S\u00ed, se trata del \u201c<a title=\"El CV de todos\" href=\"http:\/\/www.youtube.com\/watch?v=D_omZ5bo8lk\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Curriculum de todos<\/strong><\/a>\u201d<\/p><div class=\"blogs-contenido_3\" id=\"blogs-3288813045\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<p><strong>&#8211; COCA-COLA<\/strong>: Tambi\u00e9n pusimos hace poco el que hizo <strong>Coca-Cola<\/strong>, con el <strong>\u00ab<a title=\"El Cajero de la Felicidad\" href=\"http:\/\/www.youtube.com\/watch?v=Lgd58Y_PeOo\" target=\"_blank\" rel=\"noopener noreferrer\">Cajero de la Felicidad<\/a>\u00ab<\/strong>, \u00bfos acord\u00e1is?<\/p>\n<p><strong>&#8211; COCA-COLA<\/strong>: Est\u00e1 claro que <strong>Coca-Cola<\/strong> sabe c\u00f3mo hacerlo, \u00e9ste tambi\u00e9n os lo pusimos hace unos d\u00edas:<strong> \u00ab<\/strong><a title=\"Positividad captada con c\u00e1maras de seguridad\" href=\"http:\/\/www.youtube.com\/watch?v=V3-AhbWfmkA\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>P<\/strong><\/a><strong><a title=\"Positividad captada con c\u00e1maras de seguridad\" href=\"http:\/\/www.youtube.com\/watch?v=V3-AhbWfmkA\" target=\"_blank\" rel=\"noopener noreferrer\">ositividad captada por c\u00e1maras de seguridad<\/a>\u00ab<\/strong><\/p>\n<p><strong>&#8211; INFOEMPLEO<\/strong>: La \u00faltima campa\u00f1a que hemos visto, ha sido la que est\u00e1 realizando <strong>Infoempleo<\/strong>: <strong>\u00ab<a title=\"Infoempleo Busca embajador del buen rollo\" href=\"http:\/\/vimeo.com\/59408148\" target=\"_blank\" rel=\"noopener noreferrer\">Infoempleo Busca embajador del buen rollo<\/a>\u00ab<\/strong><\/p>\n<p><b><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/son-tiempos-para-el-marketing-positivo\/pensar-positivo-pensar-en-positivo-think-positive-pensar-en-positivo-enpositivo-no-negativo\/\" rel=\"attachment wp-att-101\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright  wp-image-101\" title=\"Pensamiento Positivo\" alt=\"\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/02\/pensar-positivo-pensar-en-positivo-think-positive-pensar-en-positivo-enpositivo-no-negativo.jpeg\" width=\"391\" height=\"261\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/02\/pensar-positivo-pensar-en-positivo-think-positive-pensar-en-positivo-enpositivo-no-negativo.jpeg 558w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/02\/pensar-positivo-pensar-en-positivo-think-positive-pensar-en-positivo-enpositivo-no-negativo-300x200.jpeg 300w\" sizes=\"auto, (max-width: 391px) 100vw, 391px\" \/><\/a><\/b>Y ahora os preguntamos: \u00bfQu\u00e9 pens\u00e1is que se quiere conseguir con este tipo de publicidad positiva? \u00bfEs una estrategia m\u00e1s para conseguir su meta (vender)? O \u00bfen realidad s\u00ed que intentan endulzarnos un poco estos tiempos dif\u00edciles mediante mensajes positivos que nos recuerdan que siempre hay un motivo para sonre\u00edr?<\/p>\n<p>No olvidemos que sigue siendo <strong>marketing<\/strong>, y que si buscamos su significado en la RAE, aparece como: <em>mercadotecnia: Conjunto de principios y pr\u00e1cticas que buscan el aumento del comercio, especialmente de la demanda.<\/em><\/p>\n<p>A\u00fan as\u00ed, estamos seguros que muchos somos los que hemos disfrutado con alguno de estos anuncios, \u00bfverdad?<\/p><div class=\"blogs-contenido_2\" id=\"blogs-1370837846\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p><em>*<a title=\"Publicidad Positiva\" href=\"https:\/\/www.facebook.com\/photo.php?fbid=522415924443874&amp;set=a.515871651764968.126582.515870871765046&amp;type=1&amp;theater\" target=\"_blank\" rel=\"noopener noreferrer\">Fuente imagen cabecera<\/a><br \/>\n*<a href=\"http:\/\/enpositivo.com\/2012\/07\/guia-mental-contra-la-crisis\/pensar-positivo-pensar-en-positivo-think-positive-pensar-en-positivo-enpositivo-no-negativo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Fuente imagen contenido<\/a><\/em><\/p>\n<p>Esther Trillo<\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/son-tiempos-para-el-marketing-positivo\/\" data-essbisPostTitle=\"Son tiempos para el Marketing Positivo\" data-essbisHoverContainer=\"\">","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[1],"tags":[36,8772],"class_list":["post-93","post","type-post","status-publish","format-standard","hentry","category-sin-categoria","tag-anuncios","tag-mercadotecnia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Son tiempos para el Marketing Positivo | IMF Smart Education |<\/title>\n<meta name=\"description\" content=\"Hay que ser positivo con la que est\u00e1 cayendo | Blog de Marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/son-tiempos-para-el-marketing-positivo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Son tiempos para el Marketing Positivo\" \/>\n<meta property=\"og:description\" content=\"Hay que ser positivo con la que est\u00e1 cayendo | Blog de Marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/son-tiempos-para-el-marketing-positivo\/?o=10691\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Marketing Online\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/IMF.Formacion\" \/>\n<meta property=\"article:published_time\" content=\"2013-02-25T12:01:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-22T09:21:33+00:00\" \/>\n<meta property=\"og:image\" 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