{"id":9313,"date":"2020-01-22T16:06:28","date_gmt":"2020-01-22T15:06:28","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=9313"},"modified":"2020-06-22T12:17:54","modified_gmt":"2020-06-22T10:17:54","slug":"content-marketing-vs-content-selling","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/content-marketing-vs-content-selling\/","title":{"rendered":"Content Marketing vs Content Selling: en qu\u00e9 se diferencian"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-4161387221\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/content-marketing-vs-content-selling\/\" data-essbisPostTitle=\"Content Marketing vs Content Selling: en qu\u00e9 se diferencian\" data-essbisHoverContainer=\"\"><p>El contenido (<strong>Content Marketing<\/strong> o<strong> Content Selling<\/strong>), en <a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-madrid-presencial\"><strong>marketing digital<\/strong><\/a>, es la pata m\u00e1s importante de las estrategias que podamos preparar para nuestros negocios o marcas. Es algo archisabido, aunque no tan usado por las marcas.<\/p><div class=\"blogs-contenido\" id=\"blogs-71225523\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p>Si no somos capaces de generar un contenido llamado \u201c<strong>contenido de calidad<\/strong>\u201d, nuestro <a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/recomendaciones-seo-2020\/\"><strong>SEO<\/strong><\/a>, <a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/redes-sociales-importantes-2\/\"><strong>redes sociales<\/strong><\/a> y <strong>comunicaci\u00f3n digital<\/strong> en general, se ver\u00e1 abocado al fracaso m\u00e1s pronto que tarde.<\/p>\n<p>Posiblemente, una de las grandes necesidades del <strong>Marketing digital<\/strong> es pararse a pensar qu\u00e9 tipo de contenido quiere ver nuestra audiencia. Est\u00e1 fenomenal querer posicionar en <strong>SEO<\/strong> todo lo que podr\u00eda darnos ventas, pero no podemos olvidar que las personas al final entran en un art\u00edculo para tener alg\u00fan tipo de informaci\u00f3n relativa al t\u00edtulo (ahora me estoy explayando y caigo en el pecado que comento).<\/p>\n<p><em>\u00a1Vamos al l\u00edo entonces!<\/em><\/p>\n<h2>Qu\u00e9 es el Content Marketing<\/h2>\n<p>El <strong>marketing de contenidos<\/strong> o <strong>content marketing<\/strong> es la generaci\u00f3n de un contenido que le interese ver a mi p\u00fablico, a fin de conseguir m\u00e1s visitas, clics en <strong>redes sociales<\/strong>, satisfacer alg\u00fan tipo de duda que tenga un cliente o por inter\u00e9s propio.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-4257169269\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<p>Un ejemplo de un buen <strong>content marketing<\/strong> es aquel que hace uso de herramientas<strong> im\u00e1genes o infograf\u00edas.<\/strong> Si alguna vez hab\u00e9is buscado \u201ccu\u00e1ntas calor\u00edas puedo comer para bajar de peso\u201d lo primero que os encontrar\u00e9is ser\u00e1 un programa donde pod\u00e9is hacer el c\u00e1lculo de forma sencilla y un peque\u00f1o resumen de por qu\u00e9 es bueno o malo comer X calor\u00edas al d\u00eda.<\/p>\n<p>Eso es <strong>marketing de contenido<\/strong>, ofreciendo contenido de calidad al usuario, justo lo que quiere ver, sin mucha pretensi\u00f3n por parte de la empresa.<\/p>\n<p>Otros ejemplos claros son aquellos en<strong><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/8-trucos-mejorar-engagement-redes-sociales\/\"> Redes Sociales<\/a><\/strong>, que m\u00e1s all\u00e1 de ser buscar una compra directa a trav\u00e9s de un clic en <a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/facebook-ads\/\"><strong>Facebook<\/strong><\/a>, nos dicen las nuevas noticias de <a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tips-google-ads\/\"><strong>Google<\/strong> <\/a>en <strong>SEO<\/strong>.<\/p>\n<p>Esto, obviamente, es una <strong>estrategia comercial.<\/strong> La finalidad de estas estrategias ser\u00e1 siempre que los clientes potenciales nos vayan conociendo, branding de toda la vida vamos, para que, en el momento que se planteen comprar o contratar lo que ofertamos, estemos en su top of mind.<\/p>\n<h2>Qu\u00e9 es el Content Selling<\/h2>\n<p>Realmente, como pasa en muchas otras definiciones del<strong> Marketing Digital<\/strong>, el<strong> Content Selling<\/strong> y el <strong>Content Marketing<\/strong> est\u00e1n \u00ednfimamente ligados. Es decir, podr\u00edamos hace un contenido de calidad que fuese <strong>content selling<\/strong> para ayudar a una venta directamente.<\/p>\n<p>Por definici\u00f3n, el <strong>content selling<\/strong> tambi\u00e9n se basa en<strong> ofrecer a los usuarios un contenido que les sea \u00fatil<\/strong> (contenido de calidad), solo que en este caso este contenido est\u00e1 centrado en el apoyo a una conversi\u00f3n.<\/p>\n<p>Es decir, si bien hemos visto el ejemplo anterior de las calculadoras de calor\u00edas en las cuales podr\u00edamos solo hacer uso de ellas y salir de la web, convertir esa calculadora en <strong>content selling<\/strong> ser\u00eda extender la informaci\u00f3n que nos ofrecen.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-1849637335\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p>Por ejemplo, podr\u00edamos dar unas directrices muy espec\u00edficas de c\u00f3mo han de ingerir estas calor\u00edas y ofrecer los productos necesarios para completar las dietas. Si la empresa encargada del contenido es la que suministra estos productos estamos haciendo <strong>Content Selling<\/strong>.<\/p>\n<h2>Content marketing VS Content selling: diferencias<\/h2>\n<p>En qu\u00e9 se diferencia uno de otro entonces, pues te lo enumero a continuaci\u00f3n:<\/p>\n<ul>\n<li>El <strong>content selling<\/strong> siempre est\u00e1 pensado para<strong> ayudar o apoyar una venta<\/strong> directamente desde el sitio web apoyado en un contenido \u00fatil para el usuario, al contrario que el<strong> content marketing<\/strong> que busca una forma de<strong> generar contenido que pueda entretener al cliente<\/strong> o le sea \u00fatil, pero sin necesidad de interceder por una conversi\u00f3n.<\/li>\n<li>El <strong>content selling<\/strong> se centra en contenido que pueda ayudar a un consumidor potencial a <strong>solucionar una duda acerca del producto o del servicio,<\/strong> a fin de ayudar al funnel de conversi\u00f3n.<\/li>\n<li>El estudio de nuestro buyer persona es important\u00edsimo en ambos casos, pero en<strong> content selling<\/strong> cobra m\u00e1s sentido, a fin de que no se nos escape en ning\u00fan caso nuestro cliente perfecto y toda la comunicaci\u00f3n est\u00e9 especialmente dirigida a ellos.<\/li>\n<li>El <strong>content selling<\/strong> forma parte de la<strong> reducci\u00f3n de barreras de compra<\/strong>, es decir, tener unas bunas valoraciones en la web ayuda much\u00edsimo a generar una confianza y a empujar a los usuarios al siguiente paso de la conversi\u00f3n, por lo que es el mejor ejemplo de <strong>content selling<\/strong> que no est\u00e1 obligatoriamente creado por nosotros.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/content-marketing-vs-content-selling\/\" data-essbisPostTitle=\"Content Marketing vs Content Selling: en qu\u00e9 se diferencian\" data-essbisHoverContainer=\"\">","protected":false},"author":20,"featured_media":9316,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[4],"tags":[232,6,380,23],"class_list":["post-9313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online","tag-marketing-digital","tag-marketing-online-2","tag-master-marketing-digital","tag-redes-sociales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Infograf\u00eda: Content Marketing vs Content Selling<\/title>\n<meta name=\"description\" content=\"El Content Selling y el Content Marketing est\u00e1n \u00ednfimamente ligados, es decir, podr\u00edamos hacer un contenido de calidad que fuese content selling.\" \/>\n<meta name=\"robots\" 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