{"id":9533,"date":"2020-04-22T16:01:53","date_gmt":"2020-04-22T14:01:53","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=9533"},"modified":"2020-06-22T12:19:33","modified_gmt":"2020-06-22T10:19:33","slug":"pasos-para-renovar-estrategias-marketing-digital","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/pasos-para-renovar-estrategias-marketing-digital\/","title":{"rendered":"Pasos a seguir para renovar tus estrategias de marketing digital"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-2254604261\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/pasos-para-renovar-estrategias-marketing-digital\/\" data-essbisPostTitle=\"Pasos a seguir para renovar tus estrategias de marketing digital\" data-essbisHoverContainer=\"\"><p>Crecer dentro del mundo del <strong>marketing digital<\/strong> te reta todos los d\u00edas a innovar, a reinventarte, a enfrentarte a nuevos desaf\u00edos y a renovar tus estrategias tanto de<strong><a href=\"https:\/\/www.genwords.com\/content-marketing\"> content marketing<\/a> <\/strong>como organizacionales.<\/p><div class=\"blogs-contenido\" id=\"blogs-2636984596\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p>En tiempos tan cambiantes como estos, tener flexibilidad y creatividad son habilidades que te permitir\u00e1n mantenerte en la mente del consumidor durante mucho tiempo.<\/p>\n<p>Asimismo, conocer los recursos que el <strong>marketing digital<\/strong> te ofrece, te abrir\u00e1 puertas hacia los caminos correctos. Usar contenido audiovisual,<strong><a href=\"https:\/\/es.venngage.com\/blog\/que-es-una-infografia\/\"> infograf\u00edas<\/a><\/strong>, ilustraciones, stickers, etc., ser\u00e1 tu camino para generar conexiones con la audiencia.<\/p>\n<p>Todas estas nuevas herramientas aparecen casi de forma diaria y es por esto por lo que debes estar preparado para darle un giro a tus <strong><a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\">estrategias de marketing<\/a> <\/strong>de forma oportuna. Con esta idea en mente, hemos decidido preparar este art\u00edculo para ti, as\u00ed que toma nota.<br \/>\n<a class=\"boton-rojo2\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\">Aprende m\u00e1s sobre Marketing<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Los_mejores_pasos_para_renovar_tus_estrategias_de_marketing\"><\/span>Los mejores pasos para renovar tus estrategias de marketing<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab528b19ace5\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab528b19ace5\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/pasos-para-renovar-estrategias-marketing-digital\/#Los_mejores_pasos_para_renovar_tus_estrategias_de_marketing\" >Los mejores pasos para renovar tus estrategias de marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/pasos-para-renovar-estrategias-marketing-digital\/#Investiga_a_detalle_y_de_forma_frecuente\" >Investiga a detalle y de forma frecuente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/pasos-para-renovar-estrategias-marketing-digital\/#Capacita_a_tu_equipo_para_los_cambios\" >Capacita a tu equipo para los cambios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/pasos-para-renovar-estrategias-marketing-digital\/#No_te_dejes_llevar_por_la_ola\" >No te dejes llevar por la ola<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<h3><span class=\"ez-toc-section\" id=\"Investiga_a_detalle_y_de_forma_frecuente\"><\/span>Investiga a detalle y de forma frecuente<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Para saber qu\u00e9 es lo nuevo, debes estar atento a los <strong>cambios dentro del mercado<\/strong> y sobre qu\u00e9 se est\u00e1<strong> hablando cada d\u00eda.<\/strong> Adem\u00e1s, es bien sabido que las preferencias de la audiencia pueden variar muy r\u00e1pido.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-3723833855\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<p>Mantente al d\u00eda sobre <strong>qu\u00e9 necesita tu p\u00fablico<\/strong>, en qu\u00e9 plataformas est\u00e1n invirtiendo m\u00e1s tiempo y c\u00f3mo est\u00e1n ellos renovando tambi\u00e9n su comportamiento digital.<\/p>\n<p>Al hacerle seguimiento a c\u00f3mo cambia el mercado y c\u00f3mo evoluciona tu p\u00fablico, no recibir\u00e1s ninguna sorpresa inesperada ni te quedar\u00e1s atr\u00e1s. Por el contrario, si aprovechas estas investigaciones, siempre estar\u00e1s alineado a lo que pasa a tu alrededor y podr\u00e1s seguir en la mente de tu audiencia.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Capacita_a_tu_equipo_para_los_cambios\"><\/span>Capacita a tu equipo para los cambios<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Mientras m\u00e1s preparado est\u00e9 tu equipo, mejores ser\u00e1n los procesos de transici\u00f3n y renovaci\u00f3n.&nbsp; Si tus colaboradores cuentan&nbsp;con los conocimientos y las habilidades necesarias, tus estrategias y acciones estar\u00e1n en buenas manos.<\/p>\n<p>Invertir tiempo en formar tu equipo, <strong>evitar\u00e1 que pierdas dinero y esfuerzo a mediano y largo plazo<\/strong>. Tu operatividad siempre debe seguir en marcha aun cuando est\u00e9s renovando tus estrategias de marketing digital.<\/p>\n<p>Que tu planificaci\u00f3n no se vea afectada por los cambios que sean necesarios aplicar. Por el contrario, esta debe ser mejorada y optimizada con innovaci\u00f3n, creatividad y profesionalismo.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"No_te_dejes_llevar_por_la_ola\"><\/span>No te dejes llevar por la ola<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Hay un refr\u00e1n que dice \u201cde la moda, lo que te acomoda\u201d, esto tambi\u00e9n aplica en este caso. Quiz\u00e1s algunas nuevas plataformas, tendencias o formatos no van con tu marca, eso no quiere decir que tienes que forzarte a ser parte porque es de lo que la mayor\u00eda habla.<\/p>\n<p>Como ejemplo pr\u00e1ctico podemos usar <strong>Tik Tok<\/strong>, es la plataforma que m\u00e1s atenci\u00f3n est\u00e1 recibiendo en este momento, pero su poblaci\u00f3n est\u00e1 claramente definida por usuarios muy j\u00f3venes, incluso menores de edad.<\/p>\n<p>Si tu producto o servicio no tiene nada que ofrecerles a ellos, no tienes que estar en <strong>Tik Tok<\/strong> solo porque es tendencia en el momento. <strong>Enf\u00f3cate en estar donde se encuentra tu p\u00fablico objetivo<\/strong> y donde puedas aportar valor.<\/p>\n<p>Estos tres pasos te ayudar\u00e1n a mantener todo bajo control al momento de renovar tus estrategias de <strong>marketing digital<\/strong>. Sean cu\u00e1les sean tus cambios, ten siempre presente tus objetivos, porque, aunque modifiques algunas acciones, estas deben ir orientadas a cumplir los objetivos principales de la marca.<\/p>\n<p>Por \u00faltimo, te recordamos mantenerte monitoreando diariamente los resultados de tus acciones y ajustar siempre de forma oportuna cada una de ellas. No esperes a terminar una campa\u00f1a o al pr\u00f3ximo trimestre de tu planificaci\u00f3n.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-467264061\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p>Ahora, te invitamos a compartir este art\u00edculo con tu equipo para que puedas ayudarlos a tener la misma visi\u00f3n que t\u00fa tienes y est\u00e9n listos para renovar esas estrategias en pro del desarrollo de tu empresa en el <strong>marketing digital<\/strong>.<\/p>\n<p><strong>Enlace de inter\u00e9s:&nbsp;<\/strong><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"lv7GWRPhwg\"><p><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/principales-tendencias-marketing-digital-2020\/\">Las principales tendencias del Marketing Digital para 2020<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" title=\"\u00abLas principales tendencias del Marketing Digital para 2020\u00bb \u2014 Blog de Marketing Online\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/principales-tendencias-marketing-digital-2020\/embed\/#?secret=lv7GWRPhwg\" data-secret=\"lv7GWRPhwg\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/pasos-para-renovar-estrategias-marketing-digital\/\" data-essbisPostTitle=\"Pasos a seguir para renovar tus estrategias de marketing digital\" data-essbisHoverContainer=\"\">","protected":false},"author":3,"featured_media":9539,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[4],"tags":[6,363,388,8772],"class_list":["post-9533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online","tag-marketing-online-2","tag-master-marketing","tag-master-marketing-online","tag-mercadotecnia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pasos a seguir para renovar tus estrategias de Marketing Digital<\/title>\n<meta name=\"description\" content=\"Crecer dentro del mundo del marketing digital te reta todos los d\u00edas a innovar, a reinventarte, a enfrentarte a desaf\u00edos y renovar tus estrategias.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/pasos-para-renovar-estrategias-marketing-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pasos a seguir para renovar tus estrategias de marketing digital\" \/>\n<meta property=\"og:description\" content=\"Crecer dentro del mundo del marketing digital te reta todos los d\u00edas a innovar, a reinventarte, a enfrentarte a desaf\u00edos y renovar tus estrategias.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/pasos-para-renovar-estrategias-marketing-digital\/?o=5655\/page\/51\/page\/52\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Marketing 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