{"id":1973,"date":"2017-02-02T10:23:16","date_gmt":"2017-02-02T09:23:16","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/mba\/?p=1973"},"modified":"2020-06-22T19:30:29","modified_gmt":"2020-06-22T17:30:29","slug":"storytelling-turismo-experiencias","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/mba\/storytelling-turismo-experiencias\/","title":{"rendered":"STORYTELLING: Turismo de historias, Turismo de experiencias"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-3682833734\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/mba\/storytelling-turismo-experiencias\/\" data-essbisPostTitle=\"STORYTELLING: Turismo de historias, Turismo de experiencias\" data-essbisHoverContainer=\"\"><p><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/mba\/wp-content\/uploads\/2017\/01\/storytelling-turismo.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-1995 aligncenter\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/mba\/wp-content\/uploads\/2017\/01\/storytelling-turismo-1024x590.jpg\" alt=\"Storytelling Turismo de Experiencias \" width=\"1024\" height=\"590\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/mba\/wp-content\/uploads\/2017\/01\/storytelling-turismo-1024x590.jpg 1024w, https:\/\/blogs.imf-formacion.com\/blog\/mba\/wp-content\/uploads\/2017\/01\/storytelling-turismo-300x173.jpg 300w, https:\/\/blogs.imf-formacion.com\/blog\/mba\/wp-content\/uploads\/2017\/01\/storytelling-turismo-768x442.jpg 768w, https:\/\/blogs.imf-formacion.com\/blog\/mba\/wp-content\/uploads\/2017\/01\/storytelling-turismo-812x468.jpg 812w, https:\/\/blogs.imf-formacion.com\/blog\/mba\/wp-content\/uploads\/2017\/01\/storytelling-turismo.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>Comunicar por medio de palabras, im\u00e1genes y sonidos construyendo un relato que desear\u00edamos vivir en persona es la mejor manera de utilizar la t\u00e9cnica de marketing conocida como <strong><em>Storytelling<\/em><\/strong>. Contar mensajes y no hacer publicidad, simplemente es la mejor manera de captar la atenci\u00f3n de nuestros clientes, ser capaz de relatar historias con un estilo personal que haga que quien lo escucha se identifique con lo que contamos despertando emociones y v\u00ednculos que haga que se generen las necesarias expectativas para desear vivir la experiencia del viaje y de la estancia con nosotros.<\/p>\n<p>Seg\u00fan Christian Salmon &nbsp;<strong><em>storytelling<\/em><\/strong> es: <strong><em>\u201cLa m\u00e1quina de fabricar historias y formatear las mentes\u201d<\/em><\/strong>. Esta t\u00e9cnica de comunicaci\u00f3n es una pieza esencial en la<a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-turismo-mba\"> industria del turismo <\/a>por lo que supone <strong>persuadir mediante la conexi\u00f3n con la parte emocional de los clientes <\/strong>y no, como hasta ahora, hablando sobre las caracter\u00edsticas de los servicios.<\/p>\n<h2>Elementos estructurales del storytelling<\/h2>\n<p>1.- Ser capaz de construir experiencias interactivas mediante la generaci\u00f3n de un contenido relevante.<\/p>\n<p>2.- Conseguir que el tema principal se identifique como primordial y vital.<\/p>\n<p>3.- Alcanzar la fuerza de la historia sobre identificaciones fundamentales con nuestras vidas, pasadas, presentes y\/o futuras.<\/p>\n<p>4.- La estructura ha de responder al cl\u00e1sico estilo de los cuentos, par\u00e1bolas, refranes, leyendas, manteniendo un comienzo, desarrollo, c\u00faspide y final.<\/p>\n<p>5.- Conocer muy bien a nuestro p\u00fablico para acertar con el contenido de nuestra historia<\/p>\n<p>6.- Elegir para cada momento el mejor medio: escrito, video, im\u00e1genes.<\/p>\n<p>7.- Saber integrar, mediante la originalidad creativa, nuestra marca y servicios en el discurrir de la historia.<\/p>\n<p>Como la mejor manera de explicar algo es mediante un ejemplo utilizaremos la exitosa campa\u00f1a de 2014 para las Islas Canarias \u201c7Stories\u201d. Dise\u00f1ado por Turismo de Canarias se convirti\u00f3 en un notable \u00e9xito, mediante el concurso de siete realizadores reconocidos en el canal VIMEO quienes fueron invitados a pasar una semana, uno en cada una de las islas canarias, donde realizar\u00edan un video para plasmar las \u201cotras islas Canarias\u201d mas all\u00e1 del sol y la playa. En un aut\u00e9ntico despliegue de \u201cvideotelling\u201d se consigui\u00f3 reflejar lo variado del archipi\u00e9lago canario y las diferentes historias que contar en cada una de ellas.<\/p>\n<p>El resultado de estos <strong>storytelling<\/strong> convertidos en videos se puede visionar mediante este enlace&nbsp; <a href=\"https:\/\/vimeo.com\/groups\/islascanarias7stories\"><strong>Canary Islands 7 Stories<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/mba\/storytelling-turismo-experiencias\/\" data-essbisPostTitle=\"STORYTELLING: Turismo de historias, Turismo de experiencias\" data-essbisHoverContainer=\"\">","protected":false},"author":1,"featured_media":1995,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[123],"tags":[849,847,330,845,226,440,842,846,270,844,841,124,210,848,843],"class_list":["post-1973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turismo","tag-7-stories","tag-archipielago","tag-clientes","tag-emocion","tag-experiencias","tag-historia","tag-imagen","tag-islas-canarias","tag-marketing","tag-neuromarketing","tag-sonido","tag-turismo","tag-viajar","tag-videotelling","tag-visitar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.3 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>STORYTELLING: Turismo de historias, Turismo de experiencias &#8226; MBA \u2022 IMF Smart Education<\/title>\n<meta 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