{"id":859,"date":"2016-02-18T13:48:08","date_gmt":"2016-02-18T11:48:08","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/mba\/?p=859"},"modified":"2020-06-22T19:38:18","modified_gmt":"2020-06-22T17:38:18","slug":"geomarketing-turismo-para-clientes","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/mba\/geomarketing-turismo-para-clientes\/","title":{"rendered":"GEOMARKETING: Tus clientes viven y sue\u00f1an en alg\u00fan sitio"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-3316162670\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/mba\/geomarketing-turismo-para-clientes\/\" data-essbisPostTitle=\"GEOMARKETING: Tus clientes viven y sue\u00f1an en alg\u00fan sitio\" data-essbisHoverContainer=\"\"><p style=\"text-align: center;\"><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/mba\/wp-content\/uploads\/2016\/02\/Geolocalizacion-online.jpg\" rel=\"attachment wp-att-862\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-large wp-image-862\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/mba\/wp-content\/uploads\/2016\/02\/Geolocalizacion-online-1024x532.jpg\" alt=\"Geolocalizaci\u00f3n Online, Libro de Gers\u00f3n Beltr\u00e1n\" width=\"1024\" height=\"532\" longdesc=\"https:\/\/blogs.imf-formacion.com\/blog\/mba?longdesc=862&amp;referrer=859\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/mba\/wp-content\/uploads\/2016\/02\/Geolocalizacion-online-1024x532.jpg 1024w, https:\/\/blogs.imf-formacion.com\/blog\/mba\/wp-content\/uploads\/2016\/02\/Geolocalizacion-online-300x156.jpg 300w, https:\/\/blogs.imf-formacion.com\/blog\/mba\/wp-content\/uploads\/2016\/02\/Geolocalizacion-online-768x399.jpg 768w, https:\/\/blogs.imf-formacion.com\/blog\/mba\/wp-content\/uploads\/2016\/02\/Geolocalizacion-online-1624x844.jpg 1624w, https:\/\/blogs.imf-formacion.com\/blog\/mba\/wp-content\/uploads\/2016\/02\/Geolocalizacion-online-812x422.jpg 812w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><a id=\"longdesc-return-862\"><\/a><\/p>\n<p>El conocimiento, actual y futuro, de tus clientes es la mejor apuesta de \u00e9xito de cualquier actividad econ\u00f3mica, y en el <strong><span style=\"color: #993300;\"><a style=\"color: #993300;\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/mba\/ecosistema-turistico-un-universo-de-oportunidades\/\">Turismo resulta vital<\/a><\/span>.<\/strong> La industria tur\u00edstica es una de las actividades m\u00e1s sujetas a las tendencias cambiantes del consumidor, se ve afectada por los cambios generacionales, culturales y geogr\u00e1ficos y es ah\u00ed donde el <strong><span style=\"color: #993300;\"><a style=\"color: #993300;\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/mba\/especial-mba-turismo-la-geolocalizacion-online-une-al-turista-y-el-destino\/\">geomarketing<\/a><\/span> juega un papel fundamental.<\/strong><\/p>\n<p>Una de las actividades fundamentales de utilizar el geomarketing, y especialmente la geolocalizaci\u00f3n, es para desarrollar estrategias que nos faciliten la segmentaci\u00f3n de clientes. La<strong> identificaci\u00f3n de su potencial de rentabilidad<\/strong>, la \u201ctribu\u201d a la que pertenece y su vinculaci\u00f3n y fidelidad a nuestra oferta seg\u00fan sea su desplazamiento y su implementaci\u00f3n de demanda.<\/p>\n<p>Resulta evidente que todos los <strong>objetivos de venta y captaci\u00f3n ocupan un espacio f\u00edsico en el&nbsp;<\/strong><b>planeta<\/b>, de ah\u00ed que las t\u00e9cnicas de geolocalizaci\u00f3n son cada d\u00eda m\u00e1s necesarias y hoy con las tecnolog\u00edas de ubicaci\u00f3n y detecci\u00f3n se facilita la labor. Seguimos respondiendo a preguntas cl\u00e1sicas y necesarias de: \u00bfD\u00f3nde los puedo localizar?; \u00bfCu\u00e1les son sus singularidades, gustos, capacidades?; \u00bfCu\u00e1l es su valor como cliente?; \u00bfC\u00f3mo puedo impactar en ellos mi oferta singularizada y espec\u00edfica?; \u00bfC\u00f3mo gestiono nuevas zonas que respondan a los perfiles ya seleccionados?.<\/p>\n<p>Para esta importante labor y disciplina del marketing tenemos la suerte de contar entre<a href=\"https:\/\/blogs.imf-formacion.com\/blog\/mba\/wp-content\/uploads\/2016\/02\/Geolocalizacioon-online-la-importancia-del-donde.jpg\" rel=\"attachment wp-att-861\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-861 alignright\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/mba\/wp-content\/uploads\/2016\/02\/Geolocalizacioon-online-la-importancia-del-donde-692x1024.jpg\" alt=\"Geolocalizaci\u00f3n online la importancia del donde para el cliente\" width=\"314\" height=\"465\" longdesc=\"https:\/\/blogs.imf-formacion.com\/blog\/mba?longdesc=861&amp;referrer=859\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/mba\/wp-content\/uploads\/2016\/02\/Geolocalizacioon-online-la-importancia-del-donde-692x1024.jpg 692w, https:\/\/blogs.imf-formacion.com\/blog\/mba\/wp-content\/uploads\/2016\/02\/Geolocalizacioon-online-la-importancia-del-donde-203x300.jpg 203w, https:\/\/blogs.imf-formacion.com\/blog\/mba\/wp-content\/uploads\/2016\/02\/Geolocalizacioon-online-la-importancia-del-donde-768x1136.jpg 768w, https:\/\/blogs.imf-formacion.com\/blog\/mba\/wp-content\/uploads\/2016\/02\/Geolocalizacioon-online-la-importancia-del-donde.jpg 1444w\" sizes=\"auto, (max-width: 314px) 100vw, 314px\" \/><\/a><a id=\"longdesc-return-861\"><\/a> nuestros autores del <a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-turismo-mba\"><span style=\"color: #993300;\"><strong>MBA en Turismo y Oci<\/strong><\/span>o<\/a> al especialista en geomarketing, <span style=\"color: #993300;\"><a style=\"color: #993300;\" href=\"http:\/\/gersonbeltran.com\/\"><strong>Gers\u00f3n Beltr\u00e1n<\/strong><\/a><\/span> quien ha publicado recientemente un excelente libro sobre el tema titulado: <a href=\"http:\/\/www.editorialuoc.com\/geolocalizacion-online\"><strong><span style=\"color: #993300;\">\u201cGeolocalizaci\u00f3n online: la importancia del donde\u201d<\/span>,<\/strong><\/a> donde nos afirma que \u201cEl mundo digital es social local y m\u00f3vil (SoLoMo): se genera <strong>informaci\u00f3n local que se comparte en las redes sociales a trav\u00e9s del m\u00f3vil<\/strong>, lo que transforma completamente la relaci\u00f3n entre el territorio, las personas y las organizaciones\u201d. \u201cLa geolocalizaci\u00f3n indica la posici\u00f3n de una persona u objeto en el espacio, Con la aparici\u00f3n de Internet se ha convertido en una herramienta de comunicaci\u00f3n entre lo local y lo global a trav\u00e9s de la nube\u201d. \u201cPor tanto la geolocalizaci\u00f3n online tiene numerosos usos: localizar informaci\u00f3n en un mapa, posicionarnos en Google, emocionar, opinar, programar acciones, vender, hacer publicidad geolocalizada, proteger, medir, jugar\u2026 Todo ello mediante herramientas como <strong>Google My Business, Facebook Places, Foursquare, Yelp, Twitter, Pinterest o Instagram.<\/strong> El lector encontrar\u00e1 aqu\u00ed las claves para aplicarla tanto a nivel personal como de estrategia de negocio\u201d.<\/p>\n<p>Recomendamos efusivamente la lectura de esta interesante propuesta de aprendizaje de geomarketing de la mano de uno de los m\u00e1s s\u00f3lidos expertos en el tema.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/mba\/wp-content\/uploads\/2014\/12\/rafael-mesa-turismo.jpg\" rel=\"attachment wp-att-652\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-652\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/mba\/wp-content\/uploads\/2014\/12\/rafael-mesa-turismo.jpg\" alt=\"Rafael Mesa, Coordinador del MBA en Turismo y Ocio de IMF\" width=\"117\" height=\"117\" longdesc=\"https:\/\/blogs.imf-formacion.com\/blog\/mba?longdesc=652&amp;referrer=859\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/mba\/wp-content\/uploads\/2014\/12\/rafael-mesa-turismo.jpg 400w, https:\/\/blogs.imf-formacion.com\/blog\/mba\/wp-content\/uploads\/2014\/12\/rafael-mesa-turismo-150x150.jpg 150w, https:\/\/blogs.imf-formacion.com\/blog\/mba\/wp-content\/uploads\/2014\/12\/rafael-mesa-turismo-300x300.jpg 300w, https:\/\/blogs.imf-formacion.com\/blog\/mba\/wp-content\/uploads\/2014\/12\/rafael-mesa-turismo-200x200.jpg 200w, https:\/\/blogs.imf-formacion.com\/blog\/mba\/wp-content\/uploads\/2014\/12\/rafael-mesa-turismo-80x80.jpg 80w\" sizes=\"auto, (max-width: 117px) 100vw, 117px\" \/><\/a><a id=\"longdesc-return-652\"><\/a>Rafael Mesa<\/strong>, Coordinador y Tutor del <a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-turismo-mba\"><strong><span style=\"color: #993300;\">MBA en&nbsp;Turismo&nbsp;de IMF<\/span>&nbsp;<\/strong><\/a><\/p>\n<p><span style=\"color: #00ccff;\"><a style=\"color: #00ccff;\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-turismo-mba\"><strong>@<span class=\"u-linkComplex-target\">rafaelmesa<\/span><\/strong><\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"volverhome\"><a title=\"Volver a la home\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/mba\/\">Volver a la home<\/a><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/mba\/geomarketing-turismo-para-clientes\/\" data-essbisPostTitle=\"GEOMARKETING: Tus clientes viven y sue\u00f1an en alg\u00fan sitio\" data-essbisHoverContainer=\"\">","protected":false},"author":1,"featured_media":862,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[123],"tags":[186,185,188,187,124],"class_list":["post-859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turismo","tag-geolocalizacion","tag-geomarketing","tag-gerson-beltran","tag-movil","tag-turismo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.3 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>GEOMARKETING: Tus clientes viven y sue\u00f1an en alg\u00fan sitio &#8226; MBA \u2022 IMF Smart Education<\/title>\n<meta name=\"description\" content=\"Una de las actividades fundamentales de utilizar el geomarketing,\u00a0y especialmente la geolocalizaci\u00f3n, es para desarrollar estrategias enfocadas al cliente.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/mba\/geomarketing-turismo-para-clientes\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GEOMARKETING: Tus clientes viven y sue\u00f1an en alg\u00fan sitio\" \/>\n<meta property=\"og:description\" content=\"Una de las actividades fundamentales de utilizar el geomarketing,\u00a0y especialmente la geolocalizaci\u00f3n, es para desarrollar estrategias enfocadas al cliente.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/mba\/geomarketing-turismo-para-clientes\/\" \/>\n<meta property=\"og:site_name\" content=\"MBA \u2022 IMF Smart Education\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-18T11:48:08+00:00\" \/>\n<meta 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